Cigarette warnings in Europe

The EU seems to have taken the shock-value approach to anti-smoking campaigns. They've made sure that each box of cigarettes is plastered with a clear message: Smoking kills. I didn't really notice how graphic their anti-smoking advertising/warning campaigns were until I saw some cartons of Kents at the Duty-Free Shop in Turkey. Is this only happening in Europe or has this more-aggressive tactic to curb smoking caught on the States too?

I hope it does...enough with sugar-coating it and saying wimpy statements along the lines of "smoking is harmful to your health."